Bill is the CEO of The BIG Idea Company


He has delivered speeches to hundreds of organizations including MacKay CEO Forums, The MIT Entrepreneur Program, Entrepreneur's Organization (EO), TEC, Advocis, The Knowledge Bureau, MDRT, NAIFA, NAPFA, Independent Financial Brokers, Workcomp Advisors, Pro-Seminars, BNI,, The Ivey School of Business, The Schulich School of Business, and Queen's University Executive MBA Program.

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How To Sell A Lobster

Learn psychological marketing strategies you can use right away to attract more prospects and make bigger, more profitable sales.

The Problem With Penguins

Learn how to stand out in the marketplace by packaging a BIG Idea.

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The New Factory Thinker

Learn how to survive and thrive in a marketplace disrupted by technology

Testimonials from our sponsors

Noel Hudson • Advocis Symposium, Winnipeg, Manitoba

Bill presents his experiences in sales and marketing in an approach that is very disarming yet engaging. He doesn't simply present material, but tells you an engaging story that teaches you his excellent ideas on how to market yourself and your products better than you ever have before. Hearing him speak, was a great experience - I recommend you take the opportunity to hear him out!!!

John Carter • President, EO Houston

Fantastic!  Blew away my expectations!  Fantastic take aways for my team!  Very sales and customer service oriented.

Henryk Krajewski • Chair, MacKay CEO Forum

Very good, as usual!  Concrete map and actions well understood from compelling examples

Some of our sponsors

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