Bill Bishop

How To Sell A Lobster

The Money-Making Secrets of A Street-Wise Entrepreneur

 

Are you just one idea away from dramatically bigger sales? Thirty years ago, Bill Bishop won a waiter contest by selling more than 1,400 lobsters. The second place finisher sold 90 of them. Until recently, Bill didn’t tell the secret behind this feat until the publication of his book How To Sell A Lobster, which is now read by entrepreneurs and salespeople in 25 countries around the world in a dozen languages.

 

"When I used the traditional sales approach, no one wanted to buy a lobster from me," Bishop says. "But then I made a small change to my sales pitch and sold 1,400 of them, winning the contest hands down. The second person sold 90 lobsters. This taught me a very important lesson about marketing. I call it The #1 Lobster Lesson.”

 

Inspired by this insight, Bill embarked on a mission to unearth more unconventional marketing lessons and share them with others.  In this presentation, Bill explains seven of these “Lobster Lessons”, so you and your audience can sell more lobsters too.

 

In this educational and fun presentation, you'll learn how to:

 

• Use a “BIG Idea” to sell more products and services;

 

• Stop being a “penguin” and stand out as unique from the competition;

 

• Make the transition from “fast food” to “gourmet”;

 

• Use “high-value words” to get the attention of more prospects;

 

• Get more customers with less effort using the “line-up” strategy;

 

• Close prospects faster and easier using the “yes/no” approach;

 

• Make bigger sales using the “three boxes” strategy;

 

• Increase revenue-per-customer by creating a “value hub”

 

and much, much more.