Bill Bishop

The Problem With Penguins

Stand Out In A Crowd By Packaging Your BIG Idea

 

Do you have the penguin problem? 

 

When you have this problem, your prospects and customers can't tell you apart from your competition.  They think you do the same things, say the same things, and sell the same things. This turns your products and services into commodities, and makes it nearly impossible to answer the question: "Why should I work with you instead of someone else?" We call this affliction The Penguin Problem.

 

"To cure The Penguin Problem, you need to package a BIG Idea," Bill Bishop says.  "You need to create something new, better and different that your customers can only get from you. By packaging your BIG Idea with the right words, images and processes you'll get more attention in the marketplace because everyone will easily see that you do something completely unique and exceptional."

 

Based on his experience working with thousands of business owners over a 30 year period, Bill Bishop explains how to create and package your BIG Idea. Specifically, you learn how to:

 

• Bring all of your experience, education, and experience together into a single unique package that you'll love to sell and deliver to your customers.

 

• Develop your BIG Idea by examining the unmet needs of your customers from a new perspective;

 

• Engage in an elevator "conversation" that enables your prospects to quickly appreciate that you're not just another penguin;

 

• Use unique high-value words that make your story more memorable;

 

• Make a memorable impression by telling a BIG Idea story using interesting names, phrases, themes, objects, and novel activities;

 

• Use social media more effectively by communicating a simple, but unique message about your BIG idea over and over again;

 

• Package the intangible value you deliver to your customers so they appreciate the true benefits you provide them;

 

• Increase the size of each sale by packaging three program: small, medium and large;

 

• Create loyal customers by turning them into “members” of an exclusive advanced membership program; and

 

• Attract more prospects more easily by offering them a free value package.

 

Book Bill today for The Problem With Penguins presentation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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