Bill Bishop

Bill Bishop • His story

 

In his teenage years, Bill Bishop was dead set against a career in marketing.  His parents operated a small marketing company and to save money, they often used Bill as free labor in advertising and PR programs. At the age of six, he was cast as "The OFF Boy" in a series of commercials for the famous insect repellant.  At age 14, he was dressed up in a frog outfit to promote a local retail mall, followed by a humiliating stint in a pink bunny suit.  These indignities, along with many others, made Bill swear he would never pursue marketing as a career.  Yet, during his studies in journalism, Bill was thrust back into the marketing world when he won a waiter contest by selling 1,400 lobsters. 

 

This seminal event was so inspiring and lucrative that Bill concluded he actually loved marketing and decided to start his own marketing company. Since that time, he has helped more than 5,000 entrepreneurs in dozens of industries around the world develop and market BIG Ideas.

Today, Bill is the CEO of The BIG Idea Company the founder of The New Economy Network, and the creator of The BIG Idea Adventure™, an advanced coaching program that helps entrepreneurs grow their business by creating, packaging, and promoting their BIG Ideas.  He is also the inventor of the popular board game Quibberish®: The Paraphrase Puzzle Game.

Bill is also a keynote speaker. He has delivered speeches to hundreds of organizations including MacKay CEO Forums, The MIT Entrepreneur Program, Entrepreneur's Organization (EO), TEC, Advocis, The Knowledge Bureau, MDRT, NAIFA, NAPFA, Independent Financial Brokers, Workcomp Advisors, Pro-Seminars, BNI,, The Ivey School of Business, The Schulich School of Business, and Queen's University Executive MBA Program.

 

In addition, Bill is the author of many books including How To Sell A Lobster (now sold in 25 countries in 12 languages), The Problem With Penguins, Beyond Basketballs, and Global Marketing For The Digital Age.  He was also the author of Strategic Marketing For The Digital Age, the first book published about e-commerce and Internet marketing.  He is currently working on his new book The New Factory Thinker: Re-Wiring Our Minds For Success In The New Economy.

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